case 1

Promethean Power 1. What steps might Promethean Power have taken as it developed its solar-powered chiller for the Indian dairy market to avoid the problem it now faces? They should have first studied the market they wanted to penetrate, so they would have seen how much their clients were able to afford for their product as well as the type of preference they would have for that particular product. Thus, with that information they would have created an inexpensive and easy-to-use product for the Indian dairy market and meet their customer’s expectations. Therefore, they should have made a market analysis which would have led to a win-win situation rather than rushing to make a product they thought would be effective without having second thoughts about it.